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Think Gen Z invests on hype? The data says no

Samantha Horton

In her article for Money magazine, Samantha Horton explored the gap between the popular narrative surrounding Gen Z investors and what investor behaviour data is actually showing in practice.

In her article for Money magazine, Samantha Horton explored the gap between the popular narrative surrounding Gen Z investors and what investor behaviour data is actually showing in practice.

Samantha Horton's Money Magazine piece examined how younger Australians are increasingly discovering investing through digital platforms such as TikTok, YouTube and social media, while still combining those influences with more traditional sources of financial information and education.

Using data from Selfwealth by Syfe, Samantha highlighted that Gen Z portfolios are often more diversified and balanced than many assume, with investors blending ETFs and individual equities in a way that closely mirrors Gen X investors. The article also explored how ETFs have lowered the barriers to diversification and reshaped the starting point for younger investors entering the market.

The article further explored generational investing trends, the growing importance of financial literacy and the responsibility of the financial services industry to support younger Australians with better education, tools and long-term investing frameworks.

Read the full article in Money Magazine

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