About Selfwealth
Our company, our mission, and how we help Australians invest confidently with flat-fee brokerage and our intuitive online desktop and mobile platform.
Who we are
2012: Genesis
2012: Genesis
2012: Genesis
Selfwealth was founded in 2012, initially formed as a community for investors to facilitate discussion around investing on the share market. Selfwealth soon became one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians.
Selfwealth was founded in 2012, initially formed as a community for investors to facilitate discussion around investing on the share market. Selfwealth soon became one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians.
2017: Gateway
2017: Gateway
2017: Gateway
Selfwealth becomes a publicly listed company on the Australian Securities Exchange, allowing the company to grow while providing a high degree of transparency and governance.
Selfwealth becomes a publicly listed company on the Australian Securities Exchange, allowing the company to grow while providing a high degree of transparency and governance.
2024: Growth
2024: Growth
2024: Growth
Selfwealth proves to be a leading Australian online trading platform known for its competitive brokerage and user-friendly interface - growing to over $10 billion funds under administration and over 129,000 Australian investors.
Selfwealth proves to be a leading Australian online trading platform known for its competitive brokerage and user-friendly interface - growing to over $10 billion funds under administration and over 129,000 Australian investors.
2025: Globalisation
2025: Globalisation
2025: Globalisation
Selfwealth enters an exciting new chapter of globalisation as it transitions to become a privately held entity under Syfe. This strategic synergy gives Australian investors access to Syfe's holistic wealth management solutions through its proven investment expertise and innovative fin-tech solutions.
Selfwealth enters an exciting new chapter of globalisation as it transitions to become a privately held entity under Syfe. This strategic synergy gives Australian investors access to Syfe's holistic wealth management solutions through its proven investment expertise and innovative fin-tech solutions.
About Syfe
About Syfe
Syfe is Asia Pacific’s leading digital investment and savings platform, empowering people to build their wealth for a better future.
Built on the pillars of access, advice and affordability, Syfe is licensed and operational across Singapore, Hong Kong and Australia.
With over 130,000 users and AUD $16 Billion assets under management, Syfe offers fully managed portfolios, cash management solutions, and self-directed offerings through its brokerage - providing customers with a truly holistic wealth management platform for all their investment needs.
Investors in Syfe include Peter Thiel’s Valar Ventures, Unbound, partners of DST Global and KKR.
Syfe is Asia Pacific’s leading digital investment and savings platform, empowering people to build their wealth for a better future.
Built on the pillars of access, advice and affordability, Syfe is licensed and operational across Singapore, Hong Kong and Australia.
With over 130,000 users and AUD $16 Billion assets under management, Syfe offers fully managed portfolios, cash management solutions, and self-directed offerings through its brokerage - providing customers with a truly holistic wealth management platform for all their investment needs.
Investors in Syfe include Peter Thiel’s Valar Ventures, Unbound, partners of DST Global and KKR.
Selfwealth's Vision
A future where every Australian is empowered to invest.
Selfwealth's Mission
To deliver the best and most reliable platform, tools and insights — empowering investors and advisers to achieve their goals.
Leadership Team
Leadership Team
Leadership Team
Craig Keary
Chief Executive Officer
Craig Keary
Chief Executive Officer
Craig Keary
Chief Executive Officer
Paul Cullinan
Chief Commercial Officer
Paul Cullinan
Chief Commercial Officer
Paul Cullinan
Chief Commercial Officer
Cameron McDonald
Chief Technology Officer
Cameron McDonald
Chief Technology Officer
Cameron McDonald
Chief Technology Officer
Janelle McQueen-Paice
Chief Experience Officer
Janelle McQueen-Paice
Chief Experience Officer
Janelle McQueen-Paice
Chief Experience Officer
Gavin Wood
Chief Risk and Compliance Officer
Gavin Wood
Chief Risk and Compliance Officer
Gavin Wood
Chief Risk and Compliance Officer
Brendan Mutton
Head of Sales
Brendan Mutton
Head of Sales
Brendan Mutton
Head of Sales
Samantha Powell
Head of Marketing and Communications
Samantha Powell
Head of Marketing and Communications
Samantha Powell
Head of Marketing and Communications
Erin McWilliams
Head of People and Culture
Erin McWilliams
Head of People and Culture
Erin McWilliams
Head of People and Culture
Dhruv Arora
Group Chief Executive Officer
Dhruv Arora
Group Chief Executive Officer
Dhruv Arora
Group Chief Executive Officer
Samantha Horton
Group Chief Operating Officer
Samantha Horton
Group Chief Operating Officer
Samantha Horton
Group Chief Operating Officer
Invest in a rewarding career at Selfwealth
Join the Selfwealth team and work with an energetic team who are dedicated to empowering Australians to invest and build their wealth.
Invest in a rewarding career at Selfwealth
Join the Selfwealth team and work with an energetic team who are dedicated to empowering Australians to invest and build their wealth.
Why join the team at Selfwealth:
• One of Australia's leading and most-trusted investment platforms
• Named in AFR’s “Fast 100” list (2021, 2022)
• Competitive remuneration and benefits
• Located in the newly built 130 Lonsdale Street
• Flexible working arrangements
• Complimentary access to Selfwealth Premium