The Selfwealth Story
Australia's most popular low cost trading platform
Empowering everyday Australians
Selfwealth was founded in 2012, initially created as community for investors to facilitate discussion around investing on the share market.
Today, Selfwealth is a leading Australian online trading platform known for it’s competitive brokerage and user-friendly interface.
Award winning recognition
Selfwealth has received a range of prominent Australian awards; Australian Financial Review “Fast 100”¹, and Best Australian Share Trading Account and Best Share Trading Platform (Long-Term Investors)² by Finder
— just to name a few.
¹ 2021 & 2022, ² 2021
Publicly listed
Selfwealth Ltd is an Australian owned and operated and became a publicly listed company on the Australian Securities Exchange (ASX: SWF) in 2017. Being ASX listed means greater transparency for shareholders and customers.
ASX Code
SWF
We imagine what's possible
We challenge preconceived ideas and proactively come up with new approaches to solving problems.
We lead the way
We contribute effectively outside of our area of expertise.
We are dependable
We deeply consider how our product and services can change our customer’s lives for the good.
We make it simple
We are constantly looking for ways to take the painful and complicated parts out of wealth creation.
We think of customers in decades not days
We build deep empathy for our customers by observing their behaviours and listening to what’s important.
