About us

Our mission is to help you trade smarter, every time.

We empower investors to make informed decisions without paying exorbitant brokerage fees.

Some of the SelfWealth Team

Cath
CEO
Yulia
Frontend Developer
Matt
Head of Customer Support
Tania
Head of Compliance
Josh
Head of Product
Jason
Client Services for US Trading
Jarrod
Head of Marketing
Dave
Sales Manager
Andrew
CTO
Brendan
Head of Sales

And many more developers, customer service team members and support services.

FAQ

1. Where’s SelfWealth located?

We’re based in Surrey Hills, Melbourne. As we’re an online-only business, we’re not set up to take customers in person. Best to talk to us on live chat or via email!

2. Why SelfWealth was started?

For decades, investment information was controlled by the few. If you managed to get access to a broker, you then paid excessive fees. We set out to make the stock market more accessible to Australians, by introducing Australia’s first flat-fee share trading platform.

3. Who owns SelfWealth?

You can own SelfWealth. We’re publicly listed (ASX:SWF) and over one-third of the company is owned by SelfWealth members. Otherwise, the founder and local institutional investors have a stake in the business. We’re independent of the banks.

4. The people

SelfWealth is lead by CEO, Cath Whitaker, who was most recently in the position of Global Leader of Digital Transformation at Marsh Inc, the world’s leading insurance broker and risk advisor out of the US. Cath returned to Australia in 2021.

The team is 32 people strong and based in Melbourne, although we’re growing quickly so this number will need to be updated regularly…

5. Company values

The company was founded on delivering value and fairness to Australian investors. These values still permeate through the SelfWealth culture, over 9 years on. As Australian investors ourselves, we want to create a great product and ensure we’re helping you achieve your financial goals.

1. Where’s SelfWealth located?

We’re based in Surrey Hills, Melbourne. As we’re an online-only business, we’re not set up to take customers in person. Best to talk to us on live chat or via email!

2. Why SelfWealth was started?

For decades, investment information was controlled by the few. If you managed to get access to a broker, you then paid excessive fees. We set out to make the stock market more accessible to Australians, by introducing Australia’s first flat-fee share trading platform.

3. Who owns SelfWealth?

You can own SelfWealth. We’re publicly listed (ASX:SWF) and over one-third of the company is owned by SelfWealth members. Otherwise, the founder and local institutional investors have a stake in the business. We’re independent of the banks.

4. The people

SelfWealth is lead by CEO, Cath Whitaker, who was most recently in the position of Global Leader of Digital Transformation at Marsh Inc, the world’s leading insurance broker and risk advisor out of the US. Cath returned to Australia in 2021.

The team is 32 people strong and based in Melbourne, although we’re growing quickly so this number will need to be updated regularly…

5. Company values

The company was founded on delivering value and fairness to Australian investors. These values still permeate through the SelfWealth culture, over 9 years on. As Australian investors ourselves, we want to create a great product and ensure we’re helping you achieve your financial goals.

Testimonials and ratings

Kristy
Easy, low cost, safe & excellent for first timers

Thanks for helping me take my first steps. Self Wealth was recommended to me for years now, can see why. App works well & got useful replies when I had questions.

BCCT
Simple and easy to use

Good and easy to understand platform. Account setup and funding were fuss free and quick. Share purchases were simple and the whole process was transparent. Great that they are CHESS sponsored too.

Danielle w.
Amazing platform!

I love the Selfwealth platform, really nice and neat and easy to understand. The graphs are also pretty and super helpful. $9.50 trades is a great price, overall very satisfied!

Amber
Fixed trading price is great

Much cheaper to trade shares than commsec and just as good of an app In my opinion . Love it and I will keep using this instead of other trading apps.

4.0 stars from 434 reviews
4.0 from 41 reviews
4.2 from 111 reviews

Platform statistics

85,000+

Active Australian investors

$5.15bn

Assets on HIN

$80m+

Traded daily

$43m

In Trading Fees Saved

Start trading today

Start trading today

  • Unlimited flat fee $9.50 trades
  • Simple to set up and place your first trade
  • Safe and secure CHESS sponsored share trading